Without a brand guideline, your business card may look different from your Facebook page, which may look different than your website. It may be a small thing, like just the wrong shade of blue, or a font that’s not the same. This isn’t the end of the world, but it makes your brand less consistent. Consistency shows that you care about your brand and increases trust from your customers. Customers buy from brands they trust.

Can you create a brand style guide and kit on your own? Maybe. Creating a consistent brand requires not only understanding the brand story, which you as a small business owner or solopreneur do. It also requires understanding how design elements come together for a consistent look. 

That second part is where business owners trip up. Many business owners think that a free Canva account and an employee’s time are all you need. The younger employees are all over social media anyways, right? Wrong.

A good brand kit creates consistency across different media, not just online. The requirements for printing a brochure or embroidering on a shirt are different than the media you need for a website. Heck, each social media platform has a different size standard! Your kit should ensure brand consistency in all these modalities, online and off. Let your employees focus on mission-critical tasks, and send your design work to a graphic designer.

If you don’t have someone on your team that knows the difference between a JPG and a SVG file, then you should work with a professional graphic designer in Las Vegas to either create or leverage your business logo design into a full kit. Your internal employees can refer to the guide for the right fonts, colors, and design elements for social, for print, and for physical items like shirts, banners, and giveaways. If your team is already booked with current business, then your designer can create a full suite of marketing materials for you to deploy as needed.